About
Valentina Figini is a Barcelona-based photographer and creative producer with over 15 years of experience leading visual productions across Europe and North America. With a background in fashion, communications, and event management, she brings a rare blend of creative direction and operational control to every project.
She has worked with brands like Moschino, Vistaprint, Mazda, Porsche, Airbnb, and Lufthansa, delivering campaigns and content across e-commerce, lifestyle, and editorial. Valentina is known for her precision, her calm leadership on set, and her ability to spot and solve problems before they surface.
She leads casting, location scouting, prop sourcing, set styling, and postproduction with clarity and confidence, ensuring seamless execution from pre-production to final delivery.
Fluent in Italian, Spanish, English, Portuguese, and recently mastering Catalan, Valentina brings a deep understanding of cultural nuance to every production. Her ability to adapt quickly and communicate effortlessly across teams, clients, and talent adds another layer of trust and ease to the way she works.
She also consults on studio workflows and trains internal teams to elevate in-house content creation.
Personal Life
Valentina’s love for photography started early. Her grandfather, a Rolleiflex enthusiast, used to pose her for portraits every summer; she got her first camera at 11 and hasn’t stopped shooting since.
After earning a degree in Communication Sciences in Milan, she moved to Barcelona to dive into her PhD research on the history of costume and fashion. Her thesis focused on Cristóbal Balenciaga, tracing his visual legacy through fashion magazines from the 1920s to the 1970s, and exploring the deep influence of Spanish art and culture on his designs.
Fashion runs in the family - her father is a shoe designer, and her first industry job was at Maison Moschino, assisting on wardrobe for editorial shoots.
She’s exhibited her personal photography in two solo shows: Made in Barcelona (2016) and 24 Days of Portugal (2019).
Outside of work, Valentina rides a custom turquoise Triumph Street Twin, volunteers with animal rescue associations, and lives in Barcelona with her three cats - all adopted, of course.